Welcome to meerkats.
A mob of like-minded people trying to make the world a better place one client at a time. Meerkats is an independent brand communications company.
We believe in good capitalism, and we believe in our clients because they create value. Money value absolutely, but that comes from creating and sustaining the kind of real value that makes peoples everyday lives better.
We have grown from 2 people and 0 clients, to 32 people and 9 clients in 6 years. We have just won our region’s Agency of the Year and Cannes Lions.
Our brand portfolio includes internet and telecoms, health provision, banking, state lottery, home furnishings, education and skin care. Three of our clients are national brands selling Australiawide and one is international.
And welcome to Western Australia.
It’s the kind of far-side emerging place on this planet that seems to be more open to our kind of approach.
A place that attracts talented people who believe that you can do a good job and live a good life. And the kind of place that has a strong sense of community, yet understands that it increasingly has to turn to new ways of thinking to realise its future well-being and opportunity.
Our planning director came here in 2001, never intending to stay long-term, he still lives in a stone-built cottage three minutes walk from the Indian Ocean. He spends most of his time in Western Australia, but also gets to represent clients across the other states of Australia. So most days it’s a half-hour commute, but every now and then he’ll step on a plane too.
Brands only get to the long-term if they succeed in living in the short-term. Very few agencies (and clients) get that right – the strategists live in la-la land as far as the day-to-day accountables are concerned; the frontline lack the vision to be sustainably different as far as the strategists are concerned.
Brands with meaning and feeling matter most.
